IntelliJ Idea able to open Maven2 POMs directly

Not sure all my Idea co-workers are aware, but if they are its worth repeating. Now in Idea 7 (I am specifically using 7.0.3) you can quickly open your project in Idea by pointing it to your projects maven2 POM. It works pretty slick and now that saves me from having to run mvn idea:idea. It also supports the ability to synch with the maven structure on startup in case you add new dependencies to your POM, you shouldn't have to perform any magic to get Idea to recognize them.

Jeff Black reports the same ability with Netbeans 6. And here is the original Idea post describing this new feature.